Box Office: Ready opens to good opening with mixed response
Saturday, June 04, 2011

Salman Khan starrer Ready has opened to high volume screenings and first two day collections are in the 22 crore net collection range in India. However not so good news for the film is that Saturday collections were lower than Friday's by about 15%. It remains to be seen whether the film will hold during the weekdays.

The film follows Salman Khan's hit Dabangg which came out of nowhere to get the biggest opening of all Hindi films last year, and had pretty good (but not extraordinary) sustainability. Following Dabangg a higher expectation was set for Akshay Kumar starrer Tees Maar Khan, but that crashed and burned.

In recent times the only films to have done really well in India have been Hollywood releases. Movies like Abhishek Bachchan starrer Dum Maro Dum have not been favorably received by the box office. Ready will likely end as top grosser for first half of 2011 and that regardless, has not been a good year for the Hindi box office.

Amitabh Bachchan is hoping to make a comeback of sorts on July 1 in Bbuddah Hoga Tera Baap and the film being a 10 crore production is not likely to lose for ABCorp. The youth audience (which happens to be bulk of audience) may nonetheless feel more at home with the more risque Delhi Belly which is an Aamir Khan production.

Some other releases awaiting their market test are Singham (Ajay Devgan), Zindagi Mile Na Dobara (Hrithik Roshan), and Bheja Fry 2 (Vinay Pathak).


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